Clothes, shoes, accessories and in fact a whole lot of foreign fashion items like trendy Brazilian jewelry and beautiful bags and boots from established as well as the upcoming Brazilian accessory designers have been the highlight for the Wills Fashion Week in the summer of 2008. Designers from all over the country displayed their talent along with a sweet concentration on the guest country, Brazil’s fashionable assimilations. Overall, this has been a very eventful week with the fashion designers going abroad with highflying recommendations coming from foreign nations.
That’s what the Wills Fashion week all about! With the all important guest list laden with representatives of international designers as well as celebrities, the event becomes a wonderful platform for the exploration of the latest trends and new Indian ventures with regards to fashion. Both the well-established designers as well as the upcoming ones get a fair share of attention. However, there are the few lucky young ones who get to make way into the prestigious and eventful fashion week by Wills. It is expected that there will be space in coming years for more young talent to promote, forecast and establish a promising career for the wonderful and vibrant talent lurking in them. Overall, as of now, the fashion week tends to get primarily dominated by popular, celebrated designers like Malani Ramani, Ritu Kumar, J.J. Vallaya and Rohit Gandhi among many others. Of course, sometimes things do tend to get away from well-established designers as well, as Rajesh Pratap Singh found out. A wardrobe malfunction became the focal point of the Wills Lifestyle India Fashion Week when fashion designer Rajesh Pratap Singh was showcasing his collection.
It is true that designers tend to get the largest media attention with all the Bollywood stars on the ramp, displaying their creations. This year saw singer Alka Yagnik, and actors Sameera Reddy and Katrina Kaif walk the ramp, along with other Bollywood royalty and a few sports personalities like Yuvraj Singh. These stars are pivotal in helping these established designers promote and recommend more of the young talents to push India’s potential in the main stream of fashion internationally. The major focus of all designers still remains New York and L.A. in the US, and of course, France and Italy in Europe.
These days thanks to more and more fashion weeks like these, the Indian market in fashion and textile is going global. The widespread, rich and innovative creations have all the flare and outstanding capabilities to give a run for the mostly European designers dominated areas in the international fashion industry. Thanks in part to globalization this trend is changing. You can now buy the latest sarees, dupattas, salwar kameez and stoles on the net and keep abreast of the latest trends.
With time, there will be incorporation of fresher talent with ease and things only look brighter for upcoming designers, who can display themselves in the fashion week. A few lucky ones also get all-expense paid sponsorships! We can slowly see ethnic Indian clothing making its mark in international fashion over the next few years. Don’t be surprised if you see a saree in the Paris Fashion Show in a few years time!
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