India Shack

It is a wrong belief today that young and modern women are not fond of saris. According to a news report, women belonging to each and every age group are buying a good collection of saris today. Previously Indian women would be accompanied by their husbands and mothers on their sari shopping sprees, but in this age, they prefer to shop alone. Even college going girls are taking an interest in saris and buying fashionable ones for themselves like the colorful chiffon, georgette, or embellished varieties, for themselves. This has been possible because of women’s increased spending capacity. A few years back, Indian women bought saris once in a while, but the entire scenario has changed now, when they compulsively shop for saris, acting on their whims.

It was once believed that the sari in India would not be able to survive in a world of fashion that is dominated by comfortable eastern and western wear like salwar kameez, denims, shirts, suits and trousers. All were proved wrong when a survey data by The Economic Times, an Indian newspaper said that the between the period of 1998 and 2008, the annual growth in sari sales grew by an impressive 8.8%. Thus in terms of profit, the sari is making more money in the Indian market compared to its foreign rivals like jeans, suits and so forth.

Today the market is flooded with all kinds of saris that range from synthetic varieties to embellished ones. However, India takes pride in its captivating range of traditional saris. The impeccable Benarasi saris with its golden weaves and rich shades are the dream of all prospective brides. These saris are heavily patterned with floral motif, the bel and other designs. Another traditional variety of Indian sari is the Maheswari sari, which is made either of silk or cotton, generally using colors like purple and green. Block prints on tussar silk look heavenly. Originating in Madhya Pradesh, the Chanderi saris are excellent for summer for their wonderful weaves on fine cotton or light silk. There is a perfect Indian sari for very occasion, but one should know the best drapes that suit her and how to it carry it with élan.

The sari is considered is to be an outfit that can wonderfully conceal the body’s flaws. When draped properly, a woman can look slim, tall and ethereally beautiful. This is a fact why most Indian woman cannot do away with the saris. Said to heighten a woman’s looks, the sari is an indispensable part of all wardrobes. Be it the dazzling Kanjeevarams or the feather-light chiffons, the sari is undoubtedly an elegant attire, donned by countless Indian women, ranging from the homemaker to the diva, from the queen to the working women, from the lively college-goers to the politician simply love to experiment with the sari.